It’s probably not escaped your notice that today is 2017’s most grumpy day – Blue Monday – another one of those special ‘days’ that newspapers like to go on about and marketers everywhere use to their full advantage. You might not think that your salon business can benefit from a day dedicated to being miserable, Read More
You’ve probably read about how important I think having a blog, and linking it up with social media is for ANY business. It doesn’t stop there though – there’s more to getting seen these days than blogging once a month. The buzzword is content marketing, it’s done across different ‘channels – and so I guess Read More
It’s an odd time of the year for attracting clients, autumn. The flurry of activity at the beginning of the summer, holiday tan top ups and pre-trip beauty appointments have all been shelved while clients save pennies up for Christmas or worry about getting the kids back to school. Many beauty salons have reported September Read More
The business world has changed a huge amount in the last decade, and the effects of social media and blogging have been felt all over the business landscape, from beauty businesses and massage therapists to copywriters and journalists. When I started in 2007, I didn’t blog. I didn’t have much of a website and Read More
A really good survey can give you feedback – good and bad – about what your clients really want from you. You can also use this to help move your business in the right direction. Salons and spas don’t always tend to use this valuable way of getting feedback as much as they could Read More
Gone are the days when if you wanted to know what your customers thought, you had to create a questionnaire, get it printed and hand it out, then wonder if anyone was ever going to bring one back. In 2016, online surveys plus social media and email integration make finding out what your clients really Read More
Hello again – this week will be short and sweet and there’ll be no newsletter from me next week as this Professional Beauty Addict is off on a city break! First – there’s even more more good news about the beauty industry – looks like we’re all in the right trade as there are yet Read More
Making your beauty salon or spa clients feel valued is a sure fire way to get them coming through your salon doors again and again. Beauty and hair care are such personal things that if you can make people feel that your services are tailored just to them, you’re likely to be onto a winner Read More
You’re absolutely in the perfect industry to make the most of free software like Canva. Canva is image-led, much like salons, spas and wellbeing businesses, and gives businesses a fantastic opportunity to use their own images in a way that really boosts their social media and more. I love Canva; one of these days I’m Read More
Hello again, and welcome to this week’s Beauty Salon Scoop. I’m going to stop apologising for the cheesy email lines eventually. I kinda like them. So, what have you been up to this week? I’ve had a really busy one, I’m just getting around to reading the latest Professional Beauty and Modern Spa Magazines and Read More
