marketing channels

Get it out  – what are content marketing channels?

You’ve probably read about how important I think having a blog, and linking it up with social media is for ANY business. It doesn’t stop there though – there’s more to getting seen these days than blogging once a month. The buzzword is content marketing, it’s done across different ‘channels – and so I guess Read More

beauty blogging

Why your beauty business REALLY needs a blog

  The business world has changed a huge amount in the last decade, and the effects of social media and blogging have been felt all over the business landscape, from beauty businesses and massage therapists to copywriters and journalists. When I started in 2007, I didn’t blog. I didn’t have much of a website and Read More


Guilt Free Health – creative blog posts and food

I love working with small businesses, and women who are on my wavelength. When Natasha from Guilt Free Health approached me about working with her on some regular blog posts, I was intrigued, and I must confess I had a good old look around her website. I’ve never wished I wasn’t allergic to peanuts so Read More

summer girl in white cap

Sleeves for Dresses – How to make a post out of ANYTHING

Brexit is BIG at the moment. Personally, I can’t wait till it’s decided and we can all stop arguing about it on Facebook. I thought I’d give you an example of how I managed to get the dreaded Brexit into a blog post for a fashion brand. Wingz, a fashion accessory I absolutely adore as Read More

Creative & Copywriting

10 Grandiloquent words to use in your copywriting

It’s hot today, and as I write you this blog post, I’m thinking it would be good to have a bit of fun with grandiloquent words. I love language; that’s why I’m a writer. My husband likes to laugh at me for using six words (including a long one) to tell him off when one Read More

Finding your writing voice

I promised the lovely ladies on my free Facebook group Copywriting for Clever Girls that I’d write them something about finding your writing voice today, so here I am writing a second blog post tonight. I had to ask my husband to go out for fish and chips because I didn’t have time to cook Read More

smiling woman with notepad, in pin-up style clothing

The art of writing blog posts

I’m writing this one for my girls over at Copywriting for Clever Girls, who asked me absolutely AGES ago how I come up with ideas for writing blog posts – and how they all come together in the end. Writing blog posts for Wingz I write blog posts for Wingz every week, and you know, Read More

Real Beauty and Spa Treatment Descriptions

My last post about beauty and spa treatment descriptions provoked a really positive response. As a result, I was asked to post a few examples of some of the work I’ve done! Here are a few old (2013) descriptions I did for spa packages when I was freelancing for Spa Seekers. These were sent through Read More


How to write gorgeous beauty product descriptions that actually sell!

  I know what I’m talking about when it comes to writing beauty product descriptions. I had to write spa package descriptions for Spa Seekers for years and believe me, there are only so many ways you can describe a massage and facial without resorting to the thesaurus a few times. Every single one of Read More