marketing channels

Get it out  – what are content marketing channels?

You’ve probably read about how important I think having a blog, and linking it up with social media is for ANY business. It doesn’t stop there though – there’s more to getting seen these days than blogging once a month. The buzzword is content marketing, it’s done across different ‘channels – and so I guess Read More


Sales Pages Savvy – landing pages that work

  It’sIt’s not easy writing sales pages or a landing page when you want to sell your products, an event or special offer. How do you convince your perfect customers to buy your products, or sign up for your event/training? Let’s face it. we’re bombarded with adverts and invitations to buy things every minute of Read More

skin conditions

Skin conditions are stressing women out…

Skin conditions can affect anyone, and even women who follow a daily skincare routine admit to being worried about the state of their skin, according to research  carried out on behalf of Liz Earle. That might not exactly be earth shattering news. But as beauty business owners, it’s something that you need to keep in Read More

Creative & Copywriting

10 Grandiloquent words to use in your copywriting

It’s hot today, and as I write you this blog post, I’m thinking it would be good to have a bit of fun with grandiloquent words. I love language; that’s why I’m a writer. My husband likes to laugh at me for using six words (including a long one) to tell him off when one Read More

Finding your writing voice

I promised the lovely ladies on my free Facebook group Copywriting for Clever Girls that I’d write them something about finding your writing voice today, so here I am writing a second blog post tonight. I had to ask my husband to go out for fish and chips because I didn’t have time to cook Read More

smiling woman with notepad, in pin-up style clothing

The art of writing blog posts

I’m writing this one for my girls over at Copywriting for Clever Girls, who asked me absolutely AGES ago how I come up with ideas for writing blog posts – and how they all come together in the end. Writing blog posts for Wingz I write blog posts for Wingz every week, and you know, Read More


How to write gorgeous beauty product descriptions that actually sell!

  I know what I’m talking about when it comes to writing beauty product descriptions. I had to write spa package descriptions for Spa Seekers for years and believe me, there are only so many ways you can describe a massage and facial without resorting to the thesaurus a few times. Every single one of Read More


How to write blog posts with personality

I know how it is. You read blog posts from other businesses and they sound so fantastic, and make everything sound so appealing that you just want to be able to write blogs with personality like they do. “If only I wrote my blog like that” you tell yourself, “I would have clients queuing around the Read More

Interaction guaranteed! Five ways to get people talking

OK, maybe not guaranteed interaction but if you’re a beauty business or any other business and you’re looking for ways to get people involved with the blog that you spend so much time thinking up ideas for, you need to make them feel like it’s written for and about them. That leads me rather beautifully into Read More

Girl with laptop

You can write a fabulous headline that sells – in minutes!

Writing a headline – whether it’s for a blog post like this, a tagline for an advert or an email title is hard. You’ve got to grab the person’s attention you want to buy from you and keep it there long enough to pique their interest, so they don’t delete your carefully crafted words and Read More