Chocolate for massage Cognito

The sweet smell of Cognito

  It’s no secret that I’m a lover of beauty treatments. I’m also a lover of chocolate, so anything that combines the two and results in delicious chocolate beauty products has to be a winner. Many beauty and spa product ranges are inspired by the sweeter things in life, and the Cocoa Rose Facial and entire Read More

selling beauty products in summertime

Selling beauty treatments in summertime

  It’s summer, and your appointment books are full of people booking pre-holiday tans, mani-pedis and cellulite treatments. That’s great, but you haven’t had anyone in for a facial in weeks and you think you might forget how to use the CACI machine if nobody comes in soon. Don’t panic, selling beauty treatments that aren’t Read More

Beautiful woman with tablet, communication

Market Your Beauty Business for Peanuts

  Marketing – it’s expensive, right? Well, yes, it can be. And time consuming too. But it doesn’t have to be. Invest a little time and effort into boosting your salon or spa’s image and you could reap rewards for very little financial outlay. Want to know how to market your beauty business for less? Of Read More

Woman with lipstick looking in the mirror

Feel Good Nails Inc – Beauty Salon Scoop

It’s that time of the week again – welcome to another Beauty Salon Scoop. Firstly – I LOVE this. Steal it and share it around, it shows the transformative power of a makeover and it’s just mesmerising. If you’ve got some spare time, subscribe to the YouTube channel and watch what Nikkie does – the Read More

Cosmetologists' preparations for permanent eyebrow make up

Motivating a beauty salon team – ideas for keeping the workers on-side!

You work hard to make your beauty salon or spa successful, because it’s your business and you’re invested in its success. Obviously you want to make a decent profit from your business, but it can be difficult to motivate your staff so that they give both you and your clients value for money. Investing in Read More


Copywriting that Converts – Five Tricks

Despite what many people on social media and online forums might have you believe, there is more to copywriting than just making sure you can tell the difference between ‘there’ and ‘their’ and ‘they’re’. For businesses, especially, copywriting is about connecting, about drawing a potential customer into your words and making them feel at home, Read More


Word Boutique Book Review: The Turn of the Screw

I’ve been meaning to read this for months, as it’s been sitting on my Kindle, and yesterday was just the kind of dark, cold night that’s perfect for a ghost story. The Turn of the Screw, by Henry James, isn’t for the faint-hearted reader. By that I mean that if you aren’t a real lover Read More