Coming Soon – Affordable beauty content

It’s a lament that I hear all the time – small businesses and beauty salon owners want to promote their businesses with blog posts, social media content and more but they just don’t have the time. I know, it’s January, we’re all a bit skint. My bespoke blog writing packages are pretty reasonable (I think) Read More

skin conditions

Skin conditions are stressing women out…

Skin conditions can affect anyone, and even women who follow a daily skincare routine admit to being worried about the state of their skin, according to research  carried out on behalf of Liz Earle. That might not exactly be earth shattering news. But as beauty business owners, it’s something that you need to keep in Read More

beauty blogging

Why your beauty business REALLY needs a blog

  The business world has changed a huge amount in the last decade, and the effects of social media and blogging have been felt all over the business landscape, from beauty businesses and massage therapists to copywriters and journalists. When I started in 2007, I didn’t blog. I didn’t have much of a website and Read More

Finding your writing voice

I promised the lovely ladies on my free Facebook group Copywriting for Clever Girls that I’d write them something about finding your writing voice today, so here I am writing a second blog post tonight. I had to ask my husband to go out for fish and chips because I didn’t have time to cook Read More

smiling woman with notepad, in pin-up style clothing

The art of writing blog posts

I’m writing this one for my girls over at Copywriting for Clever Girls, who asked me absolutely AGES ago how I come up with ideas for writing blog posts – and how they all come together in the end. Writing blog posts for Wingz I write blog posts for Wingz every week, and you know, Read More

Beautiful young woman getting spa massage

Skin Consultations – salon marketing genius

Making your beauty salon or spa clients feel valued is a sure fire way to get them coming through your salon doors again and again.  Beauty and hair care are such personal things that if you can make people feel that your services are tailored just to them, you’re likely to be onto a winner Read More

Collection of evening makeup. Beautiful girls. Beauty face.

Pretty pictures – get your beauty salon Instagram-savvy

If you think that getting your salon Instagram-savvy is a waste of your time, it’s absolutely not. Instagram is the perfect place for beauty and image-related businesses to showcase just how good they are, show off their favourite products and work, and get to know what other people are talking about. It’s free, and has over Read More

Real Beauty and Spa Treatment Descriptions

My last post about beauty and spa treatment descriptions provoked a really positive response. As a result, I was asked to post a few examples of some of the work I’ve done! Here are a few old (2013) descriptions I did for spa packages when I was freelancing for Spa Seekers. These were sent through Read More

beauty_secrets2

How to write gorgeous beauty product descriptions that actually sell!

  I know what I’m talking about when it comes to writing beauty product descriptions. I had to write spa package descriptions for Spa Seekers for years and believe me, there are only so many ways you can describe a massage and facial without resorting to the thesaurus a few times. Every single one of Read More