Beautiful young woman getting spa massage

Skin Consultations – salon marketing genius

Making your beauty salon or spa clients feel valued is a sure fire way to get them coming through your salon doors again and again.  Beauty and hair care are such personal things that if you can make people feel that your services are tailored just to them, you’re likely to be onto a winner Read More

Surprised redhead girl with laptop

Getting creative with Canva

You’re absolutely in the perfect industry to make the most of free software like Canva. Canva is image-led, much like salons, spas and wellbeing businesses, and gives businesses a fantastic opportunity to use their own images in a way that really boosts their social media and more. I love Canva; one of these days I’m Read More

Vitamin ACE Collection_White Bkg

Could you be the most beautiful gel in the world? – Salon Scoop

Hello again, and welcome to this week’s Beauty Salon Scoop. I’m going to stop apologising for the cheesy email lines eventually. I kinda like them. So, what have you been up to this week? I’ve had a really busy one, I’m just getting around to reading the latest Professional Beauty and Modern Spa Magazines and Read More

Collection of evening makeup. Beautiful girls. Beauty face.

Pretty pictures – get your beauty salon Instagram-savvy

If you think that getting your salon Instagram-savvy is a waste of your time, it’s absolutely not. Instagram is the perfect place for beauty and image-related businesses to showcase just how good they are, show off their favourite products and work, and get to know what other people are talking about. It’s free, and has over Read More

Interaction guaranteed! Five ways to get people talking

OK, maybe not guaranteed interaction but if you’re a beauty business or any other business and you’re looking for ways to get people involved with the blog that you spend so much time thinking up ideas for, you need to make them feel like it’s written for and about them. That leads me rather beautifully into Read More

copywriting fees

Copywriting …Everything you ever wanted to know…

I spent a lovely hour or so chatting to Anita McAloren from Ocean Coaching this morning, and she asked me all about The Word Boutique, why I love copywriting, and how I could help small businesses and beauty/holistic therapists get their copy in order. We ended up having a good old chinwag about setting boundaries with Read More