It’s not easy writing sales pages or a landing page when you want to sell your products, an event or special offer.
How do you convince your perfect customers to buy your products, or sign up for your event/training? Let’s face it. we’re bombarded with adverts and invitations to buy things every minute of the day. Getting your products and services noticed in a media world that’s saturated with adverts and marketing is a tall order.
What to think about when writing sales pages
The first thing to do when you’re thinking about how to write your sales page is WHO you’re actually writing it for. You might think that it’s best to spread your marketing net far and wide, but that just results in a few near misses and makes it harder to pinpoint people who might actually buy your products.
Sales pages case study
I was approached by a salon business coach who had a great product that was really working for many salon and beauty businesses but was struggling to attract new people. One look at his old sales page revealed why; it didn’t have any focus at all. Reading through the words and phrases that had been used to promote the coaching masterminds – which were high end, professionally focused training – it wasn’t clear HOW they would help his potential clients, or even who the perfect client was.
I asked him to tell me a bit more about himself, his experience and his business. Who did he want to sign up for his mastermind training? What would they expect? What would it do for them, and how? What effort would they need to put in, and could they expect results quickly? If so, did he have any testimonials baking it up?
Like any good business, he could give me all the information I needed once I’d asked for it, along with testimonials, which were excellent.
I worked on a page that focused on high-achieving salon business owners, the type of person who feels as if they are making a living, perhaps a very good living, from their salon, but wants to take a step back so that they can focus on growing the business and finding a better work-life balance.
I had this person in my mind as I was writing. I imagined how I would feel if I had spent years building a successful business but felt as if I was stuck on a treadmill. I thought about how successful business owners often find it hard to take a step away from the everyday running because they don’t know that they can trust their staff to be able to ‘get on with it’ while they are out of the picture. I had to imagine what they would need to know to pique their interest in training like this. Coaching isn’t cheap and it would need to be a worthwhile investment that they could believe in.
This is what I came up with:
It’s early days but I’m hoping that it results in more enquiries, calls and ultimately SALES for the coaching masterminds.
If you’d like help writing your sales/landing pages, just get in touch!
