The Professional Beauty Addict

I can do it

The Wonderful World of The Word Boutique

  It’s been a bit of a whirl in the Word Boutique business world recently and I have totally neglected blogging, something I always advise my clients not to do. Whoops. I’ve launched my shop. Have you bought anything yet? I’ve written gorgeous blog posts on beauty subjects that your clients will love if you’re Read More

Coming Soon – Affordable beauty content

It’s a lament that I hear all the time – small businesses and beauty salon owners want to promote their businesses with blog posts, social media content and more but they just don’t have the time. I know, it’s January, we’re all a bit skint. My bespoke blog writing packages are pretty reasonable (I think) Read More


Blue Monday – make it work for your business

It’s probably not escaped your notice that today is 2017’s most grumpy day  – Blue Monday – another one of those special ‘days’  that newspapers like to go on about and marketers everywhere use to their full advantage. You might not think that your salon business can benefit from a day dedicated to being miserable, Read More


Brilliant Blog Deals – what’s new for 2017

Having an up to date blog is an important part of your content marketing strategy, whatever your business, but we can all be guilty of letting the blog lie neglected as we get on with more important business. That’s why I’ve come up with these great value blog deals for new clients in 2017. I’ve Read More

marketing channels

Get it out  – what are content marketing channels?

You’ve probably read about how important I think having a blog, and linking it up with social media is for ANY business. It doesn’t stop there though – there’s more to getting seen these days than blogging once a month. The buzzword is content marketing, it’s done across different ‘channels – and so I guess Read More

Beauty news word boutique

I bring you Spa and Beauty News!

You might have noticed that I’ve added two more sections to the blog – Spa News and Beauty News! I’m really excited to launch these as it’s been an ambition of mine to immerse myself back into the world of spas and professional beauty, as well as writing business blogs and website copy for my Read More