The word boutique copywriter

Now was that a reference to Abba or Alan Partridge?

You decide.

Anyway, as a little treat, I’ve decided to upload a video of me. This is just a little insight into me, the sort of work I do, and how I do it. It makes me wish I had prettier walls but at least my husband didn’t come through the door behind me with nothing on, which he did once before when I was on a Skype call. Awkward!

All embarrassment at the amount of times I say “Um” in this video aside, video is a fantastic way to get more people to interact with you. Think about it, you could be adding fabulous content to your blog, your social media pages and more but people might still be a little bit nervous about ‘talking’ to you. Who are you? Who is this fount of all knowledge that posts links all over the place and seems to know a lot of interesting things?

Videos make you appear more approachable

Posting videos gives people an idea about the person behind the brand, the account, the business. It makes you more ‘accessible’ and gives the people you want to work with the feeling that you’re approachable, human (which of course I am) and that they know you. In my case it also dispels any ideas that the freelance writer’s office is glamorous. One day I will be working in a beautifully decorated office of my own, complete with a kettle and bookshelf, but for now that’s not the case as you can see.

So what does a copywriter do all day?

Most of my days are fairly similar to this one. I had to laugh because I’ve got one of those horrid “You’re getting old, let us tell you how ill you are” letters from the doctor and I have to go for a check-up to see if I am showing sings of dementia among other things – thankfully at the moment I seem to be quite adept at the art of remembering dates, deadline juggling and getting work completed on time.

If I was hopeless at remembering things I don’t think I could do my job, somehow I manage to remember the dates everything has to be finished by, who still hasn’t sent information across, who owes me money and who I need to remind about a quote from one day to the next. But you know what? I still haven’t made that cup of tea…

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