You work hard to make your beauty salon or spa successful, because it’s your business and you’re invested in its success. Obviously you want to make a decent profit from your business, but it can be difficult to motivate your staff so that they give both you and your clients value for money.
Investing in your workforce is vitally important if your goal is to boost you salon’s turnover, but can you do this without having to recruit new staff members? It’s all about appreciating what you’ve already got and encouraging your existing team to pull together and improve their performance, both individually and as a team.
Motivate your beauty salon team with targets
Challenging your staff in the right way can motivate them to do better and ultimately feel more valued, which leads to better loyalty and staff retention. Make sure that everyone knows what’s expected from them, performance wise, monitor it and measure performance against targets you’ve agreed on, and incentivise to create a bit of healthy competition.
Don’t get stuck in a rut.
Be open to your team’s ideas and talk about new products and techniques with them. Make sure you keep a stash of trade magazines in the salon so that you’re all updated with what’s going on in the industry, and visit trade shows for inspiration (with your team if you can spare them). Have an ‘ideas’ board or session where people can suggest new things – encouraging their input will inspire them to think creatively and not just stick to tried and tested treatments all the time.
Invest in training and development – keeping your salon team up to date is good for them as well as for you; you can upskill members of the team so that they can take on more, different work and also give the more experienced team members an opportunity to learn new tricks that will attract people into the salon.
Pull the Team Together
Get people working together as a team, to improve the salon atmosphere. Clients will love this too; who doesn’t enjoy walking into a salon where there’s a friendly vibe and everyone seems happy in their work? Team bonding events like nights out, or taking part in a charity walk, all make staff feel part of a bigger picture.
Keep staff motivated with a paid incentives, targets and training while also keeping overheads down is a bit of a balancing act, but recruiting new staff is ultimately more costly so it pays to keep your team happy!