The Professional Beauty Addict


Three ways to audit your web content

  Keeping your website fresh is a challenge that many business owners struggle with. If you already have a site full of content that’s out of date, or just not relevant any more, you could might need to audit your web content – going through your site with a fine-tooth comb, looking for anything that Read More


Blue Monday – make it work for your business

It’s probably not escaped your notice that today is 2017’s most grumpy day  – Blue Monday – another one of those special ‘days’  that newspapers like to go on about and marketers everywhere use to their full advantage. You might not think that your salon business can benefit from a day dedicated to being miserable, Read More

marketing channels

Get it out  – what are content marketing channels?

You’ve probably read about how important I think having a blog, and linking it up with social media is for ANY business. It doesn’t stop there though – there’s more to getting seen these days than blogging once a month. The buzzword is content marketing, it’s done across different ‘channels – and so I guess Read More


Sales Pages Savvy – landing pages that work

  It’sIt’s not easy writing sales pages or a landing page when you want to sell your products, an event or special offer. How do you convince your perfect customers to buy your products, or sign up for your event/training? Let’s face it. we’re bombarded with adverts and invitations to buy things every minute of Read More

Beauty Portrait. Beautiful Spa Woman Touching her Face

Attracting clients in when it’s slow…

It’s an odd time of the year for attracting clients, autumn. The flurry of activity at the beginning of the summer, holiday tan top ups and pre-trip beauty appointments have all been shelved while clients save pennies up for Christmas or worry about getting the kids back to school. Many beauty salons have reported September Read More

the word boutique

Why your beauty business REALLY needs a blog

  The business world has changed a huge amount in the last decade, and the effects of social media and blogging have been felt all over the business landscape, from beauty businesses and massage therapists to copywriters and journalists. When I started in 2007, I didn’t blog. I didn’t have much of a website and Read More

summer girl in white cap

Sleeves for Dresses – How to make a post out of ANYTHING

Brexit is BIG at the moment. Personally, I can’t wait till it’s decided and we can all stop arguing about it on Facebook. I thought I’d give you an example of how I managed to get the dreaded Brexit into a blog post for a fashion brand. Wingz, a fashion accessory I absolutely adore as Read More