I can do it

The Wonderful World of The Word Boutique

  It’s been a bit of a whirl in the Word Boutique business world recently and I have totally neglected blogging, something I always advise my clients not to do. Whoops. I’ve launched my shop. Have you bought anything yet? I’ve written gorgeous blog posts on beauty subjects that your clients will love if you’re Read More

sales-pages

Sales Pages Savvy – landing pages that work

  It’sIt’s not easy writing sales pages or a landing page when you want to sell your products, an event or special offer. How do you convince your perfect customers to buy your products, or sign up for your event/training? Let’s face it. we’re bombarded with adverts and invitations to buy things every minute of Read More

raspberryruffles

Guilt Free Health – creative blog posts and food

I love working with small businesses, and women who are on my wavelength. When Natasha from Guilt Free Health approached me about working with her on some regular blog posts, I was intrigued, and I must confess I had a good old look around her website. I’ve never wished I wasn’t allergic to peanuts so Read More

summer girl in white cap

Sleeves for Dresses – How to make a post out of ANYTHING

Brexit is BIG at the moment. Personally, I can’t wait till it’s decided and we can all stop arguing about it on Facebook. I thought I’d give you an example of how I managed to get the dreaded Brexit into a blog post for a fashion brand. Wingz, a fashion accessory I absolutely adore as Read More

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Copywriting that Converts – Five Tricks

Despite what many people on social media and online forums might have you believe, there is more to copywriting than just making sure you can tell the difference between ‘there’ and ‘their’ and ‘they’re’. For businesses, especially, copywriting is about connecting, about drawing a potential customer into your words and making them feel at home, Read More

Merry Christmas 2013 – from Gorgeously Full Fat

To celebrate the season of goodwill, and to get Gorgeously Full Fat out to as many people as I possibly can before the Christmas diets take over, I’ve dropped the price to an astonishingly good value (I think) £2.99 for the Kindle download, and £5.95 in paperback. The perfect companion to the forthcoming Viva Voluptuous, Read More

pink-typewriter-vintage-royal-daffodils

Why do you need a copywriter?

If you have to ask that question, you might not even need one. But I’m guessing that because you’ve taken the time to click on a blog post about the subject, you’re thinking it might be a good move. If you’re a new business, you’re probably spending a HUGE amount of time setting up the Read More

Monday

Professional copywriter seeks … work! Great rates….

Well, I wasn’t expecting that. After three years working as a professional copywriter for SpaSeekers, my longest-lasting client, I’m out of a job as far as spa captions and blog posts are concerned. Spa Goddess Sarah is no more. There will be no more spa visits and my plans to try out one of their hen Read More

write on

Another positive review for The Word Boutique

Well, it would appear that I’m looking for new copywriting clients! I hope the positive reviews I’m getting on FreeIndex will help me find someone quickly. I let Inspired go last week, after a successful four week trial period with Breeze Invitations….and received an email overnight from Breeze telling me they’d decided to go in-house Read More