Blue Monday – make it work for your business

It’s probably not escaped your notice that today is 2017’s most grumpy day  – Blue Monday – another one of those special ‘days’  that newspapers like to go on about and marketers everywhere use to their full advantage. You might not think that your salon business can benefit from a day dedicated to being miserable, Read More

marketing channels

Get it out  – what are content marketing channels?

You’ve probably read about how important I think having a blog, and linking it up with social media is for ANY business. It doesn’t stop there though – there’s more to getting seen these days than blogging once a month. The buzzword is content marketing, it’s done across different ‘channels – and so I guess Read More

Beauty Portrait. Beautiful Spa Woman Touching her Face

Attracting clients in when it’s slow…

It’s an odd time of the year for attracting clients, autumn. The flurry of activity at the beginning of the summer, holiday tan top ups and pre-trip beauty appointments have all been shelved while clients save pennies up for Christmas or worry about getting the kids back to school. Many beauty salons have reported September Read More

the word boutique

Why your beauty business REALLY needs a blog

  The business world has changed a huge amount in the last decade, and the effects of social media and blogging have been felt all over the business landscape, from beauty businesses and massage therapists to copywriters and journalists. When I started in 2007, I didn’t blog. I didn’t have much of a website and Read More


Short and Sweet Squared – Beauty Salon Scoop

  Hello again – this week will be short and sweet and there’ll be no newsletter from me next week as this Professional Beauty Addict is off on a city break! First – there’s even more more good news about the beauty industry – looks like we’re all in the right trade as there are yet Read More

Beautiful young woman getting spa massage

Skin Consultations – salon marketing genius

Making your beauty salon or spa clients feel valued is a sure fire way to get them coming through your salon doors again and again.  Beauty and hair care are such personal things that if you can make people feel that your services are tailored just to them, you’re likely to be onto a winner Read More

Surprised redhead girl with laptop

Getting creative with Canva

You’re absolutely in the perfect industry to make the most of free software like Canva. Canva is image-led, much like salons, spas and wellbeing businesses, and gives businesses a fantastic opportunity to use their own images in a way that really boosts their social media and more. I love Canva; one of these days I’m Read More

Vitamin ACE Collection_White Bkg

Could you be the most beautiful gel in the world? – Salon Scoop

Hello again, and welcome to this week’s Beauty Salon Scoop. I’m going to stop apologising for the cheesy email lines eventually. I kinda like them. So, what have you been up to this week? I’ve had a really busy one, I’m just getting around to reading the latest Professional Beauty and Modern Spa Magazines and Read More